From Tire Review

Cooper Tire & Rubber Co. has launched a new-look website -- coopertire.com -- that is easier to navigate and full of information and options for both Cooper dealers and consumers.

In addition to the new website, Cooper also launched a pair of microsites to support the tiremaker’s new Zeon RS3-S and RS3-A and Discoverer A/T3 tires with technical, size and dealer information and special eLearning modules.

“The sites enable consumers to directly connect with the Cooper brand and learn more about the new ultra-high performance and light truck/SUV tires,” said Hal Gardner, vice president of marketing communications and market intelligence.

The microsites offer a “new engaging web experience for the ultra-high performance and off-road enthusiasts, providing new product awareness and interest with engaging, interactive content. Both sites include tire research, technology, design and engineering; performance development and testing videos; 360-degree design features and benefits; and the latest media reviews,” Cooper said.