SAN FRANCISCO and NEWARK, Calif. -- WORLDPAC has just announced a new, three-year agreement with online marketing and communications company Demandforce Inc., which will bring Demandforce D3 software to WORLDPAC customers nationwide.

Committed to providing the most innovative and cutting edge technology for its customer base, WORLDPAC says it chose Demandforce D3 based on the value it brings to the automotive market, including increasing customer retention and attracting new customers.

WORLDPAC reports that it saw overwhelming value in Demandforce D3 during a two month pilot program, where, on average, shops reported $60,000 in increased revenue and 128 new visits. The shops also reported an average increase of 21 percent in valid emails for their customer base, allowing shops to communicate automatically and electronically with their customer base. This ultimately helped the shops gather on average an additional 15 certified reviews and eased the administrative burden involved with phone calls, according to WORLDPAC.

"WORLDPAC always seeks out the highest tier products for our customer base, and Demandforce is just that. During our pilot program, Demandforce continually showed us how they help shops attract new customers and increase retention with existing customers using their innovative and cutting-edge technology," said Jim Phillips, vice president of marketing, WORLDPAC. "Demandforce helps the automotive aftermarket stay relevant and current in the changing Internet landscape, and we couldn't be happier to work with them."

The partnership between Demandforce and WORLDPAC aims to help the automotive aftermarket attract and retain customers, all while measuring performance and customer satisfaction, the two companies say. Additionally, Demandforce also will provide WORLDPAC customers the tools to help them build their online reputation, including sending up-to-date business information and certified customer reviews to major search engines and Internet directories. Demandforce D3 gives shop owners and managers the ability to spend less time on the telephone and more time delivering better customer service to their customer, according to the company.

"We partner with companies who have a shared vision and passion for the future, and WORLDPAC shares our vision," said Rick Berry, president of Demandforce. "Our relationship with WORLDPAC is integral as we continue to make advancements in the automotive aftermarket and is further testament to our ability to bring overwhelming value to auto shops nationwide. We are very pleased with this agreement and look forward to continued success."