DANBURY, Conn. – FRAM has just launched its first interactive, online training program designed for counter people, professional technicians and wholesale distributors.
       
The 2011 FRAM Challenge includes a three-part video training series created and moderated by Honeywell CPG Technical Trainers, FRAM engineers and engine experts. The challenge runs from June 1 to Aug. 31 and outlines different key aspects of oil filtration.
       
After registering at www.FRAMChallenge.com, automotive professionals will gain access to one new training video each month of the challenge. The videos cover: Oil Filter Anatomy; Filtration and Engineering Testing and Cartridge Filters; and Service Bulletins and Extended Oil Changes.
    
Participants who complete all three modules will receive a customized Certificate of Completion. For every video completed, participants will be entered into a random drawing for a chance to win one of five American Express Reward Cards, valued at $1,000. Additionally, the first 3,500 eligible participants to complete all three video tutorials will earn a Carhartt long sleeve work shirt.  
       
For more information, visit www.FRAMChallenge.com.