LONG ISLAND CITY, N.Y. – SMP has launched a website for its new TechSmart brand of engine management parts at www.TechSmartParts.com.

The website is designed to reflect TechSmart’s goal of providing smart solutions to professional service technicians by enhancing OE products with problem-solving improvements, introducing new product categories and providing cutting-edge technology with “speed-to-the-street” that includes many first-to-market parts, according to SMP. Every time a technician installs a TechSmart part, it means the problem is solved, the company stated.

“As a valuable and convenient source of information, our new website tells the TechSmart story. Technicians can learn all about the brand and see what makes TechSmart different from the other products on the market today,” said Mike Fitzgerald, vice president of marketing for SMP. “The website features a robust online catalog where techs can easily look up TechSmart numbers and access part specifications along with multiple-view images. We also have a section where technicians can submit their suggestions for new TechSmart parts.”   

The website also features a quick reference product section that includes category descriptions, application listings and product images for every part in the initial TechSmart offering. Links to join Facebook’s TechSmart fan page and follow TechSmart on Twitter are also featured.

Taking advantage of SMP’s experience, the TechSmart brand encompasses SMP’s innovation and engineering expertise with superior product quality and competitive pricing, the company points out. The qualities that have made SMP the industry leader for more than 90 years are at the heart of every TechSmart part, SMP says. The initial product line offers 119 parts in 28 categories. Future line additions to be announced on www.TechSmartParts.com.