According to Bill Thompson, president of IMR, in total, 9.2 percent of new tire purchases were made via the Internet and installed as DIFM in 2010. That’s down slightly from 9.9 percent in 2009.

As illustrated in the chart below, the breakdown of where the most DIFM online tire purchases also changed from 2009 to 2010. Families took the lead in 2010 and men and women purchased tires online with nearly equal frequency.

For more information on IMR and its research capabilities, visit www.AutomotiveResearch.com or call Bill Thompson at 800-654-1079.