HOUSTON – Pennzoil has launched a new ad campaign titled ‘Pride,’ aimed at motorists who pride themselves on their vehicles and how they care for them. 

The campaign, which kicked off May 4, focuses on how Pennzoil enables drivers to follow their pursuits with their vehicles and builds on the emotional connection Pennzoil has with its users. The campaign features a number of real-life product users — from three-time Indy 500 champion Helio Castroneves to ASE certified master mechanic Feviu Villareal — showing how the brand has helped them with their pursuits.

The new campaign highlights the 100-plus-year history of the brand, the achievements in which Pennzoil has played an important role and the consumers who choose Pennzoil. The company says it aims to communicate that everything the brand learns from its loyal consumers is rolled into the products Pennzoil produces. This knowledge ultimately helps Pennzoil provide motorists with the latest motor oil technology in every one of their products, the company says.

As part of its continued commitment to consumers, Pennzoil also is unveiling the renewed Pennzoil Lubrication Limited Warranty, one of the industry’s longest running warranty programs available. Pennzoil says it is shifting its warranty program to allow consumers to follow their manufacturers' recommended oil drain intervals in order to provide consumers with more control in their maintenance schedules.