WICHITA, Kan. -- Universal Lubricants has announced that Nancy Blanchat has joined the company as director of marketing. With more than 20 years in advertising, marketing and account management, Blanchat will oversee all aspects of the marketing effort for Universal Lubricants' new ECO ULTRA green product line and will report to Peter Fox, vice president of marketing and retail sales.

"Crude oil is a finite natural resource, and our company is dedicated to making the best possible use of it. ECO ULTRA has one of the highest percentages of recycled oil content and provides Americans the performance and reliability they expect in a top quality motor oil," said Fox. "Nancy's tremendous advertising and marketing background will be very important to the company's continued success during this period of rapid sales growth in our ECO ULTRA line of products."

Prior to joining Universal Lubricants, Blanchat spearheaded the marketing effort for Fidelity Bank, interpreting strategy into marketing campaigns to support all bank initiatives. Before Fidelity Bank, she served for 14 years at the Coleman Co. as director of marketing communications. In this capacity, Blanchat directed all brand-related communications and organized consumer/brand research initiatives and Internet promotions. In addition, she led a massive company-wide packaging redesign and implementation. Blanchat has also worked at Lida Advertising and Sullivan, Higdon and Sink.

Numerous accolades attest to Blanchat's distinguished career, including the 2005 "Telly Award" that honors outstanding local, regional and cable television commercials and programs; the Coleman Co.'s 2005 "Inspiration" award for initiating and managing massive packaging redesign project; and the 2004 "Innovation" award presented by American Household Corp. for excellence in new product marketing efforts.

Blanchat holds a bachelor of arts degree from Lubbock Christian University and an associates of arts degree from York University.