BETHESDA, Md. -- The Automotive Communication Council (ACC) will host a free Webinar from 2-3 p.m. (EDT) on Thursday, April 14 titled, “Aftermarket Package Design Tips From Leading Consumer Package Goods Brands.”

According to ACC, the largest consumer packaged goods companies used to update their package design every seven years. Now, they do it at least every two years and some are doing it much more frequently. Why did they shift money from advertising and other promotional areas into package design?  What can you learn from this?

Mark Mitchell, president and chief creative officer for Interact Packaging, will take Webinar participants through the latest trends in consumer package goods package design. Participants will learn how and why these companies are using package design to grow sales in the brutally competitive grocery business.

The Webinar also will address:

1. How to use package design to gain more store placement
2. How to be more sustainable with your packaging
3. How to use the package to create more loyalty and generate more sales
4. How to get the retailer to spend his money promoting your products
5. How to make your package POP off the shelf
6. How to simplify your package to make it easier for the consumer
7. How to effectively use licensing on your packaging

Mitchell’s package design firm has been designing packages for more than 20 years. The company designs packaging for such well-known brands as Disney, Breyers, YoCrunch, Weight Watchers, Crystal Light, Eskimo Pie, Godiva, Ciao Bella and more.    

Click here for free webinar registration.