AKRON, Ohio – Independent tire registration group CIMS is celebrating its 40th anniversary this year. Founded by the late Paul Kruder in 1971, Akron-based CIMS said it has been the industry leader in providing its clients with tools that enable the registration of motorists' replacement tires – a federal mandate enforced by NHTSA.

“Because tire registration is a federal law, we help our clients comply with the regulations, but also we give them a valuable sales tool that helps to punctuate to their customers their commitment to safety,” said Susan Kruder, Paul’s widow and current president at CIMS. “In addition, we are just extending the legacy of Paul, who was a well-known tire industry businessman for more than half a century.”

In addition to a new logo to celebrate the anniversary, CIMS also is planning a formal commemoration later this year to recognize its longevity in the industry.