WIXOM, Mich. – MontAd, a full-service marketing agency, has formed a partnership with Toovio, a SaaS-based real-time marketing solution provider.

According to MontAd President Al Haberstroh, the real-time predictive modeling capabilities through Toovio’s Interaction Manager will allow MontAd clients to deliver more effective messages to their B2B or B2C audiences, ultimately resulting in higher ROI. As a fully hosted and real-time customer interaction tool, Toovio Interaction Manager couples cloud technology with a variety of proprietary templates.

For example, a MontAd client can use Toovio to develop a dynamic Q&A that gives its retail customers instant and personalized in-store offers during their check-out experience, or a dialogue that determines cross-sell and up-sell opportunities based on purchase history or other factors. 

MontAd said it can also work with aftermarket parts suppliers to develop real time campaigns that effectively leverage geolocation technology, as well as sales and other data, to better target and deliver more compelling messages to technicians, independent shop owners, parts counter people and consumers.

“The automotive aftermarket has long recognized the importance of data in marketing products up and down the distribution channel, but until now it has lacked the technology to do so with ease, speed and accuracy,” said Haberstroh. “With this relationship, our clients will enhance their ability to leverage data to gain insights and more efficiently target both consumers and automotive technicians.”

“Interaction Manager effectively recognizes a customer’s interests and provides actionable intelligence in real-time to any customer channel,” Haberstroh added. “By enabling this type of relationship, we can now help retailers, distributors and suppliers increase sales and create more loyal customers.”