FOUNTAIN VALLEY, Calif. – Innova Electronics Corp., the California-based developer of automotive diagnostic tools and equipment, has been named the recipient of the 2010 Matco Tools Supplier of the Year and 2010 Innovative Supplier of the Year awards. The awards were presented Feb. 27 during the Matco Tools Expo 2011 in Orlando, Fla.

“These awards are given to those suppliers who have demonstrated operational excellence, innovation and partnership,” said John Green, vice president, marketing and ecommerce for Matco. “Innova has exceeded Matco’s expectations as a partner in driving growth through service, excellence and product exclusivity.”
 
This past year, Innova Electronics helped contribute to significant growth in Matco’s on-board diagnostic category offering and sales with the introduction of a broad range of entry-level to professional automotive tools. Each tool added to the program was designed to help solve check engine-related problems, as well as troubleshoot anti-lock brake (ABS) and supplemental restraint system (SRS) programs. The program also features an online and technical support program designed specifically for Matco. To introduce the program, Innova sent a team of ASE-certified technicians, product developers, sales and marketing associates to the 2010 Matco Tools Show and held eight training sessions, touching on available marketing materials, an overview of available tools, demo videos and question-and-answer sessions.

“The team at Innova has always been committed to developing products with the customer’s best interests in mind,” said Rick Miali, sales manager, Innova Electronics, Corp. “It’s exciting to see our efforts pay off in terms of sales growth and recognition. It is truly an honor to have our efforts recognized by such a reputable industry player as Matco Tools.”