MASSILLON, Ohio – U.S. Chemical & Plastics, a division of Alco Industries that provides refinish, appearance and maintenance products for the automotive aftermarket, has promoted Matt LaGuardia to director – business development, effective March 1.

In his new role, LaGuardia will be responsible for all sales, product management and overall profit growth for USC, Morton, Sunmight and Spray-Max products distributed through manufacturers' representatives and retail channels in the U.S. and Canada.

LaGuardia joined U.S. Chemical in 2003 as the Sunmight and retail product manager and was promoted to northern regional sales manager in 2007. He previously worked for NicSand Inc.

LaGuardia will report directly to Tom Perry, president of U.S. Chemical.

“Matt’s extensive knowledge of the paint, body and equipment (PB&E) industry, along with his professionalism and enthusiasm, will contribute to the future success of our product lines and our company,” said Perry.