SAN DIEGO -- Fallbrook Technologies Inc., a company dedicated to improving the performance and flexibility of transmissions for engine and human-powered devices, has established an Automotive Business & Technology Advisory Board to assist the company in evaluating product requirements and market opportunities for its NuVinci DeltaSeries products.

David Cole, chairman emeritus at the Center for Automotive Research, is the initial automotive/transportation industry member of the advisory board, which will include former executives with significant automotive business and technical experience serving as impartial advisors.

Fallbrook recently announced its entry into the automotive market with its NuVinci DeltaSeries, a line of continuously variable accessory drives and primary transmissions that increase fuel efficiency and vehicle performance. Fallbrook launched the NuVinci N360, the second-generation of its award-winning continuously variable bicycle drivetrain this summer. The company is also developing transmission technologies for electric vehicles, small wind power and lawn care equipment.

"I'm delighted to be part of Fallbrook's advisory board," said Cole. "Their NuVinci technology is very impressive, particularly the breadth of potential applications and the potential to be manufactured at a reasonable cost. I'm looking forward to helping Fallbrook achieve its objective of making its technology a game-changer in a number of arenas."

"It's a real honor to have Dave Cole on our team," said William Klehm, Fallbrook's chairman and CEO. "He's been recognized for his strategic vision, technical knowledge and marketing expertise, all of which will help us define and build quality products that provide value and meet market needs."