AMHERST, N.H. — As part of its mission to help tire dealers better understand technology, and also offer a complimentary technology advisory service, WECnology LLC is now reaching out via Twitter.

Tire dealers can visit the company’s Twitter page, where they can interact with the WECnology staff and also find links to articles from WECnology’s newsletters, partner and third-party websites and online industry publications. The posts, commonly known as “tweets,” provide technology-related tips and tools, and advice and news about technology affecting the industry today. Many of WECnology’s tweets are specific to technology advancements that can save a tire dealer money.

“WECnology is dedicated to addressing the technology-related concerns of tire dealers, which is why we have established a presence on Twitter,” said Erik Croswell, director of sales and marketing. “While our staff does an excellent job responding to individual inquiries from the increasing visitors that our website receives each month, answering questions publicly on Twitter will allow us to reach a wider audience. Some tire dealers may even learn business-building technology details they didn’t realize that they needed to know.

“Since WECnology does not actually sell the products and services we recommend, we are able to present unbiased information,” continued Croswell. “We only endorse and recommend best-of-breed companies that have proven to benefit today’s tire dealers when it comes to technology. Our primary concern is providing tire dealers with the most up-to-date technology information available. We look forward to increasing our number of Twitter followers and expanding our reach via the Internet.”