SOUTHFIELD, Mich. – BASF Automotive Refinish has named Nick Maloof as its new central zone manager, effective Jan. 4, 2011. He will report directly to Chuck Soeder, vice president of BASF Automotive Refinish – North America.

Maloof comes from BASF’s Construction Chemicals business, having spent nearly 20 years there in various sales and sales management roles. During the past 10 years, he was southern area manager for the group and was involved with several key initiatives that were instrumental to the success of the business.

“Nick has a history of outstanding sales growth and building strong customer relationships,” said Soeder. “I feel very fortunate to add him to the BASF Automotive Refinish team.”

Maloof holds a bachelor of science degree in physics from the University of West Georgia and an MBA from the University of Alabama at Birmingham.