ATLANTA – Mighty Auto Parts has launched a new program that aims to “jump-start” battery sales for its customers.

“Our new battery merchandising program has encouraged our customers to take a more assertive approach to selling batteries,” said Gary Vann, Mighty’s marketing VP and author of “The Vehicle Inspection Playbook.” “Our battery testers, used in the preventive maintenance inspection process, are the key to this sustained surge in sales and profits.”

Mighty batteries are manufactured by Exide. The turn-key program is aimed at creating an additional revenue stream for generating accelerated profits.

Program features include:
• A state-of-the-art battery/charging system tester with consumer print-out
• No inventory investment
• Professional point of purchase materials
• Hands-on training
• Proven quality product
• Exide brand name recognition
• Nationwide warranty
• Mighty weekly full service
• 180 day product rotation guarantee

To qualify for a free initial order of batteries and a merchandising sales kit, go to:
www.mightyautoparts.com/batteries.