SMYRNA, Tenn. – Beck/Arnley has redesigned the packaging for its premium foreign nameplate brake pad program, which includes 82 premium organic disc brake pads, 86 premium ceramic disc brake pads and 87 premium semi-metallic disc brake pads. The new packaging incorporates English, Spanish and French product descriptions into a sleek new look.

The new packaging was designed to showcase updated graphics and product information to better meet the needs of professional technicians, the company said.

“Our new brake pad packaging was thoughtfully designed using the Beck/Arnley brand signature blue to convey a fresh design and high-tech feel to match the quality of the part in the box, along with the technology of today’s OE import vehicles,” said Tina Payne Hunt, director of marketing, Beck/Arnley. “Because we source one part by application from either the OE supplier or quality manufacturer, you can trust that you’re getting a premium part in every box, one that you can count on for a high-quality brake installation.”  

To fit the various maintenance needs of import vehicles, Beck/Arnley offers three types of pads built to the specifications of OE with the quality that professional technicians expect. For European and Asian makes and models, choose from Beck/Arnley premium organic, ceramic and semi-metallic brake pads. Beck/Arnley offers the latest coverage through 2010 and plans to release new numbers in early 2011.  

The complete brake solution, including a full line of Beck/Arnley premium foreign nameplate brake pads, drums, rotors, shoes, calipers and the foreign-branded brake pad line, offers everything that is needed to compete in the brake business. Products enhancements in the box, where applicable, include chamfers, shims and slots, according to Beck/Arnley.

Customers can check brake applications, as well as the full line of Beck/Arnley products, by visiting www.beckcatalog.com.