MERRIMACK, N.H. – New Brunswick-based Coast Tire & Auto Service has received the 2010 Dealer of the Year award from ASA Tire Systems. Ron Outerbridge, president and CEO of Coast Tire, accepted the award at ASA’s annual InfoExpo user conference.
 
The purpose of ASA’s Dealer of the Year award is to give special recognition to a customer that has proven to be a strong partner by embracing technology and innovation, and assisting ASA in driving the development of its software solutions forward. Coast Tire has exemplified these characteristics.
 
Eastern Regional Sales Director Dean Rascoe calls Coast Tire a consistent early adopter of technology.

“They were one of the first dealers to implement ASA’s Business Intelligence solution and use handheld devices to manage inventory with bar-coding ability. They also implemented the Goodyear Interface in Canada, and now they’re using TreadX to improve point-of-sale operations.”
 
When presenting the award to Outerbridge, Rascoe also noted Coast Tire’s creative use of customer data to grow sales through business booster activities, their support of numerous charities and their involvement with ASA’s customer advisory council for guiding product development.
 
Coast Tire operates more than 25 locations in New Brunswick, Nova Scotia and Prince Edward Island, and is the only ISO-certified tire dealer in the region.