LAS VEGAS — With most of the automotive aftermarket industry still recovering from the recent recession, Honeywell Consumer Products Group (CPG) President Craig Breese told more than 125 of the company’s worldwide distributors and executives at the company’s annual International Conference Nov. 1 that his worldwide brands are focused not on recovery, but solidly on growth.

Breese outlined the competitive landscape, pointing to pockets of cross continental opportunity for Honeywell CPG brands — Prestone,  antifreeze and car care products, FRAM, air and cabin air filters, and Autolite,  spark plugs — through brand investments in innovation, sales training and stronger marketing.

“We are laser-focused on our products’ value, not on being the lowest-priced provider,” said Breese. “Every Honeywell CPG brand is centered on extending the life of consumers’ vehicles—on ensuring they run better and longer — and that, our customers tell us, is invaluable and worth an extra dollar or two, particularly in a fast-growing ‘owner’ market.”

Honeywell CPG’s worldwide leadership reiterated the value message as well,
reinforcing that while sales in Asia, the U.K., and in Latin America are on the increase, continued growth going forward will be reliant upon Honeywell CPG’s ability to create strong, value-centric brands.

To drive home the focus on growth, the company also discussed a variety of new marketing techniques aimed at strengthening the brands’ messaging across all platforms of media.