ORLAND PARK, Ill. – Attendees of the Learning Forum education sessions at the 2010 Automotive Aftermarket Products Expo (AAPEX) will earn up to 0.1 continuing education units (CEUs), per session, toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) designations from the University of the Aftermarket.
Thirty education sessions will be held over a three-day period Nov. 2-4 at the Venetian in Las Vegas. All AAPEX education sessions are free, except for the Lunch & Learn sessions, which require registration and pre-payment of $15 per person. Sessions will be held in Marco Polo Rooms 701-706 on the Venetian/Palazzo Congress Center Level 1 in the Venetian Hotel.
Below is a complete list of this year’s Learning Forum education sessions.
Tuesday, Nov. 2:
• OEM Proprietary Lubricants: Implications for the Aftermarket
• 2011 Aftermarket Outlook
• Selling Parts for Imports: Did You Ever Consider Listening to Your Customer? The Installer’s View
• Government Affairs Update
• Relating, Not Translating: How to Market to Latinos
• Advanced Pricing Strategies
• “Lunch & Learn” – Social Media: What Is It and How Do You Know When It Is Working
• Profit is Everybody's Business
• New Vehicle Technologies and Their Impact on the Aftermarket
• Customer Service: How to Keep Customers Rushing Back for More
• Ten Things Smart Executives Learn From Financial Downturns
• They Want What? Meeting the Expectations of Service Shop Owners and Technicians
Wednesday, Nov. 3:
• Gadgets, Gizmos, Geeks: 25 Tools, Technologies and Web-Based Services that Smart Businesses Are Using to Keep Their Customers Happy
• Effective Communication for Today’s Workplace: Strategies for Success
• Data Quality and the Impact on Your Web Site Search Engines
• The New Health Care Law: What It Means for Your Business
• Bull’s Eye Aftermarketing for Growth and Profits
• Value Based Selling: Breaking the Discounting Habit
• “Lunch & Learn” – All Things Automotive: Connecting With Gen Y
• High-Performance Distribution Centers: The Five Essentials
• Cost-Effective Marketing Techniques for Distributors
• Making It Right vs. Getting It Right
• Building Employee Engagement: Becoming An Employer of Choice
• Drive the Business, Steer the Brand
Thursday, Nov. 4:
• Industry Standards – A Look Inside the Shop of Tomorrow
• Hot International Markets: The Automotive Aftermarket in China, Brazil and Mexico
• Today’s Escalating Import Car Parc: How to Capitalize on More Than Just the “Fast Movers”
• Communicating with Confidence: Service Consultants and Technicians Working Together for Vehicle Owners (And Increasing Profit for Repair Shops)
• Adding Social Media to Your Marketing Toolbox
• Automotive Service Shops: Top Performer Benchmarks and How to Get There
For more information on the AAP/MAAP designation program visit the
University of the Aftermarket website.
For more information on the Learning Forum sessions, visit the
AAPEX Show website.
