FRANKFURT, Germany – Olaf Musshoff has been named the director of Automechanika Frankfurt, effective Oct. 1. His responsibilities include the operative control of the world’s leading trade fair for the automotive industry.

Musshoff is an experienced fair and exhibition specialist and has been with Messe Frankfurt for many years. Previously, he was head of Exhibitor Services and, prior to that, head of Project Controlling.

Before joining Messe Frankfurt, he was project controller and, subsequently, commercial project manager with Deutsche Bahn Immobiliengesellschaft mbH, the real-estate management company of German Railways. Musshoff studied business management at Vienna Business University.