ORLAND PARK, Ill. – Among the 30 education sessions scheduled for the Learning Forum at the upcoming Automotive Aftermarket Products Expo (AAPEX), eight have been designed specifically for aftermarket retailer attendees.

All AAPEX education sessions are free, except for the Lunch & Learn sessions, which require registration and pre-payment of $15 per person. Sessions will be held Nov. 2-4 in Marco Polo Rooms 701-706 on the Venetian/Palazzo Congress Center Level 1 in the Venetian Hotel. The retailer-focused sessions will be held on Tuesday, Nov. 2 and Wednesday, Nov. 3.

Topics include:

• Relating, Not Translating: How to Market to Latinos, Kelly McDonald, McDonald Marketing

• Social Media: What Is It and How Do You Know When It Is Working? (LUNCH & LEARN SESSION), Mark Sprague, NGK Spark Plugs, Moderator; Panelists: Jeff Hilimire, Engauge Digital; Natasha Swanson, Monarch Products Inc.

• New Vehicle Technologies and Their Impact on the Aftermarket, Ken Hamann, Link Engineering Co., former GM executive

• Customer Service: How to Keep Customers Rushing Back for More, Kelly McDonald, McDonald Marketing

• Effective Communication for Today’s Workplace: Strategies for Success, Cory McGuire, Dale Carnegie Training

• Data Quality and the Impact on Your Web Site Search Engines, Noel Pennington, Edgenet

• Making It Right vs. Getting It Right, Robert Nadeau, Industrial Performance Group

• Drive the Business, Steer the Brand, Phil Akin, Hellman Inc.

All AAPEX education sessions are accredited for 0.1 continuing education units (CEUs) by the University of the Aftermarket toward the AAP and MAAP professional designations.

For more information on these sessions, as well as information on all other education sessions retailers might be interested in, visit the AAPEX Show website or call Sue Kalish, AAIA, at 240-333-1047 or e-mail her.