SOUTHFIELD, Mich. – Tim Rogers has been named president of the Polk business unit at R. L. Polk & Co. Rogers will lead Polk’s overall business objectives, policies and strategic direction.

Rogers joins Polk following a 29-year tenure with Maritz Inc., a leading marketing services company, where recent roles included chief marketing officer, president of Maritz Automotive Group and president and CEO of Maritz Research.

“I’m extremely pleased to welcome Tim to the Polk team,” said Stephen Polk, chairman, president and CEO of R. L. Polk & Co. “His successful track record and extensive automotive information experience in executive and leadership roles will help with Polk’s business and growth strategies as we move forward.”

Rogers will relocate from St. Louis to Metro Detroit. He says he is excited for the new career challenge.

“I look forward to the opportunity to join such a great and well-respected organization,” said Rogers. “I’m excited to work with Polk’s talented team on strategic growth initiatives and help our customers achieve their business objectives.”

Rogers begins the new post on Oct. 4.