AKRON, Ohio -- Goodyear Tire & Rubber Co. has appointed Jaime Cohen Szulc as president of its Latin American region. Szulc will report directly to Goodyear's Chairman-elect, CEO and President Richard Kramer.

Szulc succeeds Eduardo Fortunato, 57, who earlier this year announced his intention to retire at the end of 2010.

Szulc, 48, is a proven leader who has built a track record of outstanding results, Goodyear says. He has more than 20 years of international experience working with top consumer brands in companies such as Eastman Kodak Co., S.C. Johnson & Son Inc. and The Procter & Gamble Co. For the past year, Szulc served as senior vice president and global chief marketing officer for Levi Strauss. He has extensive operating experience, which includes successfully running strategic business units in Latin America, North America and Europe, delivering growth and profit results in each.

A native Brazilian who has lived and worked in the U.S., Switzerland and Venezuela, Szulc holds a bachelor of science degree in civil engineering from Escola Politecnica de Universidade de Sao Paulo, Brazil.

"Under Jaime's leadership, along with the ongoing commitment of our entire Latin American team we will continue to deliver excellent long-term results in the region," said Kramer. "I also want to thank Eduardo for his outstanding 35-year career at Goodyear, and especially for his success in both developing and supporting our Latin American associates and dealers. He has been an outstanding business leader and valued member of the Goodyear team. He will be missed by all."

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