TROY, Mich. — Bendix is bringing back its popular consumer rebate program for the fall, but this time the company will be mailing consumers a $30 Visa gift card when they purchase two sets of qualifying Bendix premium brake pads and shoes.
      
Between Sept. 1 and Oct. 31, as part of the “When You Brake with Bendix” promotion, consumers can be rewarded when they purchase premium Bendix brake pads or shoes from participating retailers or repair shops. To be eligible, consumers must fill out the rebate form, which can also be found online at www.bendixbrakes.com, and mail it in before Nov. 30 with their receipt to receive their Visa gift card.
      
The Bendix brand launched its first “When You Brake with Bendix” consumer rebate program in 2009 to help drive sales for direct customers. Since then, the company has continued to enhance the program based on feedback it has received. This is the first time Bendix has offered Visa gift cards. The brand also has counter cards, posters and rebate forms that retailers and shops can use to promote the program.
      
“This has become a very popular program and we are happy to bring it back again for the fall,” said Jim Kelley, director of sales, North America for Friction Materials LLC. “Not only will it be running during National Car Care Month, we think by changing the reward to Visa gift cards, it will be easier for our customers to up-sell motorists on the importance of premium. They are rewarding them with the closest thing to cash.”
      
Qualifying Bendix premium brake pads and shoes include Bendix CT-3, Bendix CQ, Bendix TitaniuMetallic II, Bendix IQ, Bendix Fleet MetLok, Bendix SUV and Bendix premium, new and relined shoes.
      
Distributors, retailers and shop customers interested in learning more should contact their Friction Materials sales representative or email bendixmarketing@honeywell.com.

Click here for full details and rules on the promotion.