FULLERTON, Calif. – Consumers looking for guidance on how to choose the right tires for their trucks and SUVs can get answers from Yokohama Tire Corp.’s third installment of “Tire Tips,” a series of short educational videos created to help people learn more about tires, from proper maintenance to improving fuel efficiency.

The “How to Choose a Truck/SUV Tire” video is hosted by off-road racing champions Cameron and Heidi Steele. Cameron, who is also a TV commentator, was the host in the first two Yokohama Tire Tips videos: “The Importance of Properly Inflated Tires” and “How to Read the Sidewall of a Tire.” The latest video can be seen on Yokohama’s website and YouTube.

“It’s not easy trying to figure out what type of truck tire to get,” said Paul Algarin, Yokohama Tire product analyst. “As Cameron and Heidi explain, there are many factors to consider, including size, tread, performance and comfort. And who better to give truck tire tips than off-road stars like Cameron and Heidi? Their explanations are engaging and easy to understand.”  

Algarin said future videos will focus on subjects such as ways to achieve better fuel-efficiency, judging tread wear and choosing the correct winter tire. The next video is slated for September.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.