DALLAS -- DuPont Performance Coatings has committed to NACE 2010, through a combination of its presence on the show floor, sponsorship activities and educational sessions.

NACE, the flagship event of Automotive Service & Repair Week (ASRW) is co-located with CARS and is scheduled for Oct. 11-13 at the Mandalay Bay Convention Center in Las Vegas.

"Our participation in NACE has served us well over the years, and it remains an important part of our overall business strategy and support of the industry," said Harry Hall, DuPont North America sales manager - refinish. "We look forward to again supporting NACE in what we know will be a successful event."

DuPont will sponsor two newly added conference sessions: "Getting Ready for the Lean Transition" on Monday, Oct. 11, from 4-5:30p.m. and "Making Lean Work" on Tuesday, Oct. 12 from 4-5:30p.m. Both sessions will be taught by BodyShop Business contributing editor John Sweigart from The Body Shop @ and Steve Trapp from DuPont Performance Coatings, and are AMI accredited.

DuPont will also sponsor the Opening General Session, featuring notable marketing expert Kelly McDonald, on Monday, Oct. 11, 2010 from 8:30-10a.m. McDonald's presentation titled, "The Changing Face of Your Business - Inside and Out" will focus on diversity as a business opportunity.

"We sat down with DuPont about five years ago and developed a long-term plan, which has resulted in a mutually beneficial commitment to the show," said ASA President and Chief Staff Executive Ron Pyle. "We've created a partnership with DuPont that is unique to that of any other paint company in the industry, and we're grateful for their consistent support over many years."

For more information about NACE, visit www.NACEexpo.com.