Babcox Media is pleased to announce the addition of Shop Owner magazine to its extensive portfolio of print publications and related digital properties. The premiere issue of this new startup magazine was launched in late July.

Under the premise of "It's More Than Just Fixing Cars," Shop Owner brings its readers a wealth of shop management information to help them better run their businesses.

"Owning a successful automotive repair shop requires more than just expertly fixing vehicles. It also takes knowing how to efficiently and effectively manage the day-to-day issues of running a shop," said Bill Babcox, chairman, president and CEO of Babcox Media Inc. "Shop Owner, the newest publication from Babcox Media, is designed to do just that."

Each issue of Shop Owner will deliver shop management-related editorial covering topics that include insurance, finance, customer service, shop operations and productivity, human resources, equipment purchases, sales and marketing, technology, going "green" and more.

This new bi-monthly magazine will be complemented by an eNewsletter delivered twice a month directly to readers' inboxes and a robust website, www.ShopOwnerMag.com.

Each issue of Shop Owner is sponsored by six exclusive advertisers — Affinia, Federal-Mogul Corp., Federated Auto Parts, Old World Industries, Robert Bosch LLC and Rotary Lift.