IRVINE, Calif. — Fisker Automotive and Southern California-based global branding experts Lambesis announced the launch of Fisker’s international “Pure Driving Passion” campaign for the acclaimed Fisker Karma. The fully integrated campaign debuts with the launch of FiskerAutomotive.com. The site will inform customers about PHEV technology and is the precursor to the Fisker Karma launch scheduled for the end of this year.

The “Pure Driving Passion” campaign was born from the Fisker design philosophy that the auto industry can only be elevated by refusing to compromise. Fisker Automotive says its “unyielding pursuit of pure design” led the company to design what it says is one of the most sustainable and accountable vehicles in automotive history. The all-new campaign was created to reflect these principles.

To graphically communicate the Fisker Karma’s sustainable designs, world-renowned photographer Miles Aldridge captured beautiful images that express the brand’s captivating essence. Fisker Automotive says the campaign imagery reflects how the company is working to dramatically change the industry with an “unrestrained passion for pure design.”