DALLAS — SABEResPODER, the leading provider of comprehensive and culturally relevant educational media solutions to Spanish-dominant Latinos in the United States, will work with Ford Motor Co. to launch an integrated educational campaign on the car buying process in select markets in California, Texas and Michigan.

The educational initiative was announced at a press conference at the Consulate of Mexico in Dallas, Texas, where Consul General Juan Carlos Cue-Vega spoke about the importance of educating the community in-language and in-culture to empower them to make informed decisions, which have a significant effect on the economy.

Joe Zubizarreta, COO of Zubi Advertising, said, "SABEResPODER's involvement with trusted community locations such as consulate offices across the U.S. provides our clients, like Ford, a unique opportunity to connect with the Spanish-dominant Mexican consumer."

SABEResPODER selects topics and develops educational initiatives through ongoing community feedback.

"The need to educate on the car buying process has been a constant request from the community and we are excited to announce today our partnership with Ford as they have historically demonstrated their leadership in the marketplace and commitment to community," said Raul P. Lomeli-Azoubel, Executive Chairman at SABEResPODER.

David Rodriguez, Multicultural Marketing Manager at Ford, said, "Ford is thrilled to be the first automotive manufacturer to partner with SABEResPODER and its community network, and to help inform the Mexican consumer on the automotive buying process. This is a great opportunity to build a bond with this important consumer group at a critical juncture in their lives."