POWAY, Calif. — Mitchell 1 has added social networking as a way to interact with customers and provide a venue for "fans" to interact with each other. The new Mitchell 1 page on Facebook will be continuously updated with company news and information about the Mitchell 1 family of products, which includes a complete line of integrated software tools designed to improve repair shop productivity, so fans are encouraged to visit often.

“With the popularity of social networking and Facebook, we thought this would be a great way to connect and communicate with an even larger audience of Mitchell 1 fans to keep them up-to-date on the latest company and product news,” said Karen Wagner, senior marketing manager for Mitchell 1. “The page also serves as a forum for our fans to share their stories and interact with each other. We’d like to invite everyone to join Mitchell 1’s growing Facebook community.”

Facebook is currently the most widely used social networking service in North America, allowing users to rapidly interact in a variety of ways, including posting photos, uploading videos and commenting on discussion boards. Content is constantly being added, and the majority of users visit Facebook numerous times a day.