VALLEY CITY, Ohio – Schaeffler Group USA Inc. has announced the launch of its “Think Inside the Box” media campaign for the LuK brand. The campaign focuses on automotive service dealers promoting the quality and OE pedigree of LuK RepSet clutch kits.

Schaeffler engineers and manufactures the majority of the components found in LuK RepSet clutch kits, resulting in a product the service dealer can install with confidence, according to the company.  

Bill Hanvey, director of business development for Schaeffler Group USA’s Automotive Aftermarket Division, said of the campaign, “Clutch replacement jobs can be extremely time intensive for the automotive service dealer, and for them to install a kit of inferior quality risks a costly comeback.  Many re-packagers mix and match parts from various low-cost sources from around the world and create a kit that may look like a LuK RepSet but doesn’t perform at the LuK OE standards.”     

The media campaign began this month and is featured in Counterman, Underhood Service, Brake and Front End, ImportCar and other trade magazines. The “Think Inside The Box” theme will also be featured on AutoCareProNews electronic newsletter and on the company’s marketing collateral.