BETHESDA, Md. – The Car Care Council and Maximum Marketing Services Inc. have received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA) for the “Be Car Care Aware” consumer education campaign. The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented during the Silver Anvil Awards Ceremony held June 3 in New York City.

“With this award, the Car Care Council and Maximum Marketing have demonstrated outstanding work that helps showcase the value of public relations to the organizations we represent and the communities they serve,” said PRSA chair and CEO Gary McCormick, APR, Fellow PRSA. “The Silver Anvils are our profession’s most prestigious awards, recognizing capabilities and accomplishments in public relations by providing successful strategy and business outcomes.”

Known as the “Academy Awards of Public Relations,” the Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. In the more than 60-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, non-profits, associations and government agencies.

“The automotive aftermarket’s consumer education campaign was front and center, sharing the stage with Fortune 100 companies and major PR agencies that were recognized at the public relations industry’s premier annual national awards ceremony,” said Kathleen Schmatz, AAIA president and CEO. “We are extremely proud of our AAIA staff that directs the Car Care Council and the ‘Be Car Care Aware’ campaign and the Maximum Marketing Services agency.”