SOUTHFIELD, Mich. and BLOOMFIELD HILLS, Mich. – R. L. Polk & Co. and automotive aftermarket research and consulting firm Ducker, Findlay, Swoboda & Associates (DFS&A) are working together to leverage resources to help automotive aftermarket companies more precisely analyze their performance and target new business opportunities.

The two companies say the combined strengths of their organizations will provide aftermarket manufacturers, distributors, retailers and private equity firms with the unique information, strategic analysis and consulting resources they need to supplement their own internal market intelligence and strategic planning efforts.

As part of this effort, Polk will offer its automotive aftermarket industry intelligence, along with data-driven products, including its insight and analysis of information from its National Vehicle Population Profile (NVPP), including VIO, scrappage, average vehicle age and length of ownership. Combined with DFS&A’s consulting and resource services, the organizations plan to help customers identify business and investment opportunities in the passenger and commercial vehicle markets.

“Polk is extremely excited about the power of our relationship with DFS&A,” said Mark Seng, vice president, sales and client services for Polk’s aftermarket and commercial vehicle business. “With these added resources, our ability to provide a full menu to our clients is a key differentiator that enables us to assist customers with building their businesses.”

“Polk is the benchmark leader in automotive intelligence,” said Tom Swoboda, CEO of Ducker, Findlay, Swoboda & Associates. “DFS&A’s mission is to augment Polk’s solutions with value-added consulting and research services to enable better marketing and strategic planning decisions for our clients.”