MADISON, Ind. -- Grote Industries has kicked off the first leg of its Trilliant Technology Tour. The custom-designed vehicle, with its inflatable mobile theater, left Grote’s world headquarters in Madison, Ind., and will make the first stop of its 80-plus city tour at a municipal highway facility at 1106 Bates Ave., in Cincinnati on June 1.

After traveling west across the northern United States and parts of Canada this summer, the tour will make its way through the southern states during its return leg in the fall and winter, with its last stop tentatively scheduled for mid-December.

“The Trilliant Technology Tour will allow us to take the most stunning LED WhiteLight work lamp technology that’s ever been assembled directly to our customers’ locations,” said John Grote, vice president of sales and marketing. “We will be reaching OEs, distributors, fleets and end-users in ways that are simply not possible through traditional means, like trade shows.”

In March, Grote announced it was repurposing resources associated with several industry trade shows in order to pursue the Trilliant Technology Tour. The company has fully integrated the tour with Grote’s nationwide team of sales professionals in order to leverage increased face time with its customers and delve into the advantages of its LED WhiteLight work lamp technology.

Featuring 34 exterior work lamps and vivid exterior graphics, the tour vehicle is hard to miss, says Grote. When deployed at scheduled tour stops, the Grote Trilliant Tour set-up includes an inflatable theater, multi-media experience and mobile work lamp comparison platform.

“These six advanced, high-performance LED WhiteLight Work Lamps are the most powerful and diverse in the industry,” said Scott Robertson, product manager of forward and interior lighting at Grote Industries. “We have the 3,200-lumen Trilliant, the industry’s brightest LED WhiteLight Work Lamp, the Trilliant 36 LED WhiteLight Conversion Bulb, which turns any PAR 36 incandescent lamp into an LED WhiteLight Lamp, and everything in between.”

Anyone interested in tracking the tour will be able to follow the tour’s progress on Facebook and Twitter, and the tour has an entire microsite, TeamTrilliant.com, dedicated to its online promotion and presence. Visitors can learn about the six work lamps, access an interactive tour map, register for a personal visit, view video and other rich content and communicate directly with the tour staff as they make their way across the continent.

“Lighting is a visual experience and one we often take for granted,” Grote said. “People are stunned when they see what our engineered lighting solutions have brought to the work lamp arena.”

The tour’s mobile exhibit will allow visitors to see the lamps up close and will enable them to accurately judge the differences in optical characteristics such as beam intensity, color and pattern evenness in both Grote work lamps and competing products.

Grote’s LED WhiteLight Work Lamps reduce ocular strain and provide better contrast. Better light promotes a safer, happier, less fatigued workforce, performing to the best of their abilities. With service ratings in the range of 50,000 hours, using Grote’s LED WhiteLight work lamps also means less vehicle downtime and the elimination of the time and cost associated with replacing bulbs.

“There are six lamps, thousands of miles and one mission associated with this tour,” Grote said. “(Our one mission is) to make the end-user’s operation more profitable, more productive and more efficient and to make them a hero for choosing Grote’s LED WhiteLight Work Lamps.”

For more information on the Trilliant Technology Tour or Grote Industries’ entire line of vehicle lighting, visit grote.com.