AMHERST, N.H. -- WECnology LLC, the new consulting service recently launched by tire industry veteran Wayne Croswell, has announced that Erik Croswell has joined the company as director of sales and marketing.  

Erik Croswell has more than 10 years experience in the tire industry helping dealers with marketing, Web design and development, graphic design and tire dealer business software sales. With more than 15 years of experience in marketing, Croswell also owns and operates a Web development business headquartered in Milford, N.H.

“I am delighted that my son, Erik, has decided to join the WECnology team as my director of sales and marketing," said Wayne Croswell. "He has dedicated the past 10 years to the tire industry at ASA Tire Systems and has a true passion for marketing, sales and more importantly for helping tire businesses use fresh modern technology to increase their bottom line. Erik has had tremendous exposure to many aspects of the tire industry, especially from a technology point of view. The tire dealers that Erik has worked with in the past respect his enthusiastic and honest approach to their businesses. I look forward to having Erik on my team and to benefiting from the great experience he brings to our organization as soon as he returns from his honeymoon in Ireland.”

To learn more about WECnology, visit www.wecnology.com.