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FordParts.com to Be Featured Sponsor for Wood Brothers' NASCAR Fusion, Tasca Racing NHRA Mustang on June 13
June 1, 2010
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By aftermarketNews staff
DEARBORN, Mich. -- Both Wood Brothers Racing and Tasca Racing will alter the paint schemes of their Ford race cars the race weekend of June 11-13, in conjunction with the public launch of the new FordParts.com website.

The Wood Brothers' famous No. 21 NASCAR Ford Fusion driven by Bill Elliott and the Shelby Mustang NHRA Funny Car driven by Bob Tasca III will switch from their familiar red-and-white schemes to the new blue-and-white of FordParts.com.

The new, matching schemes will be seen in person by nearly 150,000 fans at Michigan International Speedway and Old Bridge Township Raceway in New Jersey, as well as millions more on TNT and ESPN, providing FordParts.com with a huge national audience to generate awareness of the new website.

FordParts.com allows repair shops, body shops, fleets, and do-it-yourselfers to shop online, order and receive Genuine Ford and Motorcraft parts through one site for Ford, Lincoln or Mercury vehicles. Once a part is ordered, consumers have the flexibility of choosing in-store pickup or having the parts delivered to their home or shop.

The new FordParts.com features an electronic parts catalog containing more than 22,000 technical illustrations and 280,000 part numbers with VIN-search capability for parts look-up. It also features the ability for customers to select the dealer of their choice, flat rate FedEx shipping for packages up to 40 pounds and installer/fleet rebate offers.

"FordParts.com allows all users to search and order Genuine Ford and Motorcraft parts with the speed and convenience they've grown accustomed to with their other online shopping experiences," said Brett Wheatley, director of marketing, Ford Customer Service Division. "We're thrilled to launch FordParts.com to the public and show millions of NHRA and NASCAR race fans where and how they can purchase original equipment parts from the Ford or Lincoln Mercury dealer of their choice."