DANBURY, Conn. The FRAM brand is diving into the marine market with a full line of oil and fuel filters for boats and small watercraft. With 42 oil filter and 40 fuel filter models, the brand offers extensive coverage for the marine filtration channel with SKUs for classic and popular applications.
To support the product line, FRAM recently released a new marine catalog with sister brand Autolite, a leader in spark plugs. In addition, a countermat was developed along with a two-sided marine application and cross reference wall chart for boat dealers and marine repair facilities.
“We have been in the liquid filter business for more than 75 years,” said Kenny Cameron, channel marketing manager, FRAM Filtration. “And after receiving numerous requests from several major marine players asking for coverage for boats and watercraft, we decided to put together a program that could benefit distributors and boat dealers in the market.”
Distributors and wholesalers interested in more information on FRAM oil and fuel filters for the marine market can visit
framadvantage.com.