AMHERST, N.H. – Former ASA Tire Systems President Wayne Croswell has founded a new business – WECnology LLC – which aims to help tire dealers maneuver through the complexities of technology investments.

With 33 years of experience in software and technology, including 21 years in the tire industry, Croswell has dealt with virtually all facets of business technology. From his vantage point, Croswell said he saw a void in the tire industry with respect to helping dealers determine what is best for them as they evaluate technology solutions. During his tenure in the tire industry, Croswell said he constantly witnessed dealers making decisions about technology solutions with little or no help from experts, and no readily available resources to help make these decisions. Dealers essentially roll the dice and hope they picked the right solution. Many times these choices turned out to be costly and time-consuming to change, according to Croswell.

WECnology will work on behalf of tire dealers to determine the best solutions for their specific business needs. The business will evaluate offerings in the technology market and partner with those solutions providers believed to be “best of breed” in their area of technology for tire dealers.

“Our partners, or ‘WECnologists,’ as we like to call them, will be thoroughly evaluated,” said Croswell. “If the valuation is successful, WECnology will add them to our portfolio of preferred providers. When a dealer has a specific technology need, they can call on WECnology to help them determine what solution is best for their business. Our goal is to help dealers choose the right technology solution in an unbiased setting, and exceed the dealers’ expectations, at no additional cost.”

During this venture, Croswell will continue in his role as president of the Tire Industry Association.

To learn more about the new business, visit www.WECnology.com, call 603-249-5530, or email Croswell directly at wcroswell@WECnology.com.