According to data collected by Babcox Research for the 2009 Counterman Reader Profile, the majority of jobber sales – 72 percent – are to shops, with just 28 percent of jobber sales going to DIYers. Meanwhile, retailers show a more even mix – with 46 percent of sales going to shops and 54 percent to the DIY market.

Methodology:
In September 2009, Babcox Research mailed 4,499 questionnaires to jobber and retail subscribers of Counterman magazine. More than 450 surveys were completed and returned for a 10 percent response rate. Both audiences, jobbers and retailers, were sent the same questionnaire.

For more information about Babcox Research, visit http://www.babcox.com/marketing_research.html.