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Bendix Helps Outfit Repair Shops with Technician Promotions
April 30, 2010
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By aftermarketNews staff
TROY, Mich. — From May 1 through Dec. 31, professional technicians who purchase qualifying Bendix products will have the opportunity to outfit their shops with high-quality, premium-branded shop items.
      
At three different times throughout the year, the Bendix brand will reward its technician customers with some of its most popular shop items – like counter stools, brake cabinets and trash barrels.

• May 1 – Aug. 31: Shops that purchase $400 worth of qualifying Bendix premium disc pads and/or shoes will receive a Bendix-branded cabinet;
• July 1 – Oct. 31: Shops that purchase $300 worth of qualifying Bendix premium disc pads and/or shoes will receive a Bendix-branded counter stool; and
• Sept. 1 – Dec. 31: Shops that purchase $200 worth of qualifying Bendix premium disc pads and/or shoes will receive a Bendix-branded trash barrel.
      
Professional technicians interested in participating in the promotion should contact their Bendix distributor or local sales representative. Qualifying disc pads and shoes are: Bendix CQ, Bendix TitaniuMetallic II, Bendix IQ, Bendix CT-3, Bendix Fleet MetLok and Bendix premium brake shoes. Professional technicians that use Bendix products, such as the CT-3 and TitaniuMetallic II brake pads, are giving their customers premium friction products and helping keep them safe on the road.
      
Bendix CT-3 ceramic brake pads are specifically formulated to offer superior performance compared to semi-metallic disc pads. The premium raw materials used in the CT-3 pads help eliminate noise and reduce dusting. The TitaniuMetallic II pads provide unmatched braking performance right out of the box by virtually eliminating the need for the traditional break-in period. Instead of the traditional 200 stops, the TitaniuMetallic II coating wears away after approximately 50 stops, leaving a premium quality Bendix semi-metallic brake pad that provides miles of outstanding performance, according to Bendix.
      
“Our premium branded items are always a hit with our customers,” said Jim Kelley, director of sales, North America for Friction Materials LLC. “This promotion is a great way to offer them the high-quality items needed for their shop.”
      
Distributors and shop customers interested in learning more should contact their Friction Materials sales representative or email bendixmarketing@honeywell.com