DIAMOND BAR, Calif. – As SEMA Show attendees increasingly express interest in the paint and body market, organizers are enhancing features at the 2010 SEMA Show targeted to this segment of the industry. Event organizers say the Paint, Body & Equipment (PBE) area of the upcoming event will be larger and in a more prominent location than it was in 2009, and educational sessions specific to the paint and body market will be offered. The 2010 SEMA Show takes place Nov. 2-5 in Las Vegas.

"We're constantly adapting to changes in the industry," said Chris Kersting, SEMA president and CEO. "We challenge ourselves to deliver high value to both exhibitors and attendees, all with the goal of providing them with a show that is current and relevant."

While the PBE floor section was formally introduced in 2009, show organizers had seen an increase in the product category for many years. More than 50 manufacturers responded by exhibiting in last year's section located in North Hall. Based on recent inquiries and requests, organizers are anticipating that the area will be larger in 2010 and as a result are moving it to a more prominent area -- still in North Hall.

Organizers are also working with the Society for Collision and Repair Specialists (SCRS) and Collision Industry Conference (CIC), both of whom are hosting meetings for their groups in Las Vegas during the week of the SEMA Show.

"Through ongoing discussions with our membership, it is obvious that there is a strong desire to participate, and have representation, in this event,” said SCRS Chairman Barry Dorn. “Partnering with SEMA to significantly enhance the offerings available to our industry makes a lot of sense, and we are ecstatic to build upon what is shaping out to be a very strong foundation between SCRS and the SEMA Show."

The SCRS is collaborating closely with SEMA to develop targeted educational seminars at the SEMA Show.

"We're looking forward to working with the SCRS in developing a valuable and relevant educational program," said SEMA VP of Marketing and Member Services Tom Myroniak.

Typically featuring 50 to 60 sessions throughout the week, the educational program is one of the cornerstones of the annual trade-only event.

"As more and more attendees at the SEMA Show become interested in the paint and body market, it is becoming increasingly more important to incorporate seminars targeted specifically to this audience," said Myroniak. "Working with the SCRS will be instrumental in helping us deliver value to this growing group."

Manufacturers interested in exhibiting at the SEMA Show will be able to access space rental agreements in mid-March. Attendee registration for the event opens in May.

For more information, visit www.semashow.com.