ROSEVILLE, Calif. -- CustomerLink, a provider and originator of Customer Retention Marketing (CRM) programs for the automotive service and repair industry, celebrates its 10th anniversary this week. Founded in 2000 with six employees, the company has continued to expand both its service offerings and technology platform over the past 10 years. CustomerLink now employs more than 60 people.

By August 2000, CustomerLink had its first 40 customers after introducing CRM for independent automotive repair and service. By December 2000, the company had 100 customers and by October 2002 was celebrating the realization of its 1,000th customer. In June 2009, the company expanded its business to Canada and in October 2009, CustomerLink introduced Shop Marketing Research Technology (smrt) – consumer demographics-based intelligent campaigns for small businesses.

“Our dedicated and creative team, working together with our customers, ultimately shaped the perfect environment for nurturing ideas and bringing them to market,” said Mark Hockridge, CustomerLink’s CEO. “This company-wide support for change and innovation, and a collective willingness to dig in and do the work required to bring new ideas to life, made it easier for us to conceive, create and launch Shop Marketing Research Technology (smrt), the company’s most significant technology advance since our start in 2000.”