BROADVIEW, Ill. – Bosch is now offering motorists another way to save money and enjoy improved performance when they tune up their vehicles.

The 2010 Bosch "Light 'Em Up!" spark plug rebate program offers motorists in the United States a $2 per plug rebate on Bosch Platinum Ir Fusion plugs, a $1 per plug rebate on Bosch Platinum +4, Platinum+2 and Platinum Plus plugs, plus a 50 cent per plug rebate on Bosch Super Plus plugs, purchased from a participating retailer.

The rebate runs through Dec. 31, and rebate coupons are available at participating retailers, or can be downloaded from www.boschautoparts.com. The rebate program allows 16 spark plugs per spark plug type per name, address and household, is valid in the United States, and void where prohibited by law.

"This is a great opportunity to reap savings on a fresh set of the most advanced, efficient spark plugs available for Asian, domestic or European vehicles and at the same time enjoy the driving performance benefits of Bosch spark plugs, said Mark Wilkinson, program manager, Spark Plugs for Bosch.

"Bosch's family of premium spark plugs includes Bosch Platinum Ir Fusion, which combines an iridium and platinum center electrode with exclusive surface air gap technology, plus 4 yttrium-enhanced ground electrodes for better-than-OE iridium plug performance; Bosch Platinum+4 which combines platinum plus 4 yttrium-enhanced ground electrodes and surface air gap firing to provide a 45 percent longer, more powerful spark; and Bosch Platinum+2, Bosch Platinum Plus and the Bosch Super Plus yttrium-enhanced single electrode copper core plug," said Wilkinson.

To get the rebate, a motorist should purchase the qualifying Bosch spark plugs from a participating retailer, complete the rebate coupon, attach the dated receipt for the qualifying spark plugs, attach UPC blocks from individual boxes of qualifying spark plugs, and mail all materials to:

Light 'em up! Rebate
Dept. 42, Offer 31101
PO Box 6171
Douglas, AZ 85655-6171