CHARLOTTE, N.C. -- It’s no secret that NASCAR fans are passionate about their cars. Now, those in the automotive aftermarket can reach this desirable fan base in a very direct and cost-efficient method, through a new program announced by BrandAdventure Inc., a Charlotte, N.C., marketing and consulting firm focused on marketing to America’s Passions – Automotive, Racing, and Outdoors.

In an exclusive relationship with SAC Inc., owner and operator of the Official NASCAR Members Club, BrandAdventure is helping automotive aftermarket companies market directly to a database of 3.8 million NASCAR fans, including 1.5 million with deliverable e-mail addresses.

The ability to leverage these NASCAR fans can be broken down by more than 80 demographic factors to be most cost-effective and focused. BrandAdventure can assist in designing a test campaign that monitors campaign ROI utilizing rigid multi-variable test and control methodology to ensure the efficient and effective use of a client’s marketing spend. A typical test campaign can cost as little as $5,000 to $10,000 and can be supplemented with a social media platform.

“Direct marketing and social media are great ways to build your brand even if you don’t sell your products direct. It’s a great supplement to your existing traditional media advertising and sponsorship. Every company interested in the future should get on board and start testing opportunities,” said Steve Boguski, president of BrandAdventure. “It’s about making a connection with your brand and using the tools correctly to maximize your ROI. We have the experience to bring you success.”

For more information about BrandAdventure, call 704-335-0090 or contact Steve Boguski at sboguski@brandadventure.com.