CHICAGO – A new business called Marketing Clarity, a Chicago-based organization that helps connect businesses and customers, has been established by entrepreneur and marketing expert Dan Herrmann. Focused on the automotive aftermarket, Marketing Clarity uses proprietary technology that is designed to help companies accurately anticipate consumer behavior and reach existing and potential customers with relevant tactics. The company will also help leading retailers nationwide.

Founder and CEO Herrmann, said, “Today, the best marketers are able to form relationships with the consumer and address their immediate needs. That’s what Marketing Clarity is all about.”

Marketing Clarity’s technology features a computer-based system that aligns with a businesses’ point-of-sale data. According to Herrmann, he and his team then analyze the data for trends and behavior patterns, and provide relevant marketing strategies and tactics – quickly and accurately. They are also able to offer same-day, customized, print-on-demand tactics that businesses can manage themselves, he says.

“Customers today are busier than ever before, and they have a lot of choices to make about where to shop and visit," Herrmann said. "Our technology saves the consumer time and connects them with companies that can offer them what they need and want most.  

“Marketing Clarity offers real-time measurements that show what’s working and what can be improved,” he said.