AVON LAKE, Ohio – Design Engineering Inc. (DEI) has appointed ProRep Marketing as its sales representative agency of record representing Design Engineering in the New England states as of Jan. 1.

ProRep Marketing, established in 1975 and headquartered in Enfield, Conn., is a full-service sales agency specializing in the high-performance automotive market.

DEI, founded in 1995 by the late Dale Markley and based in Cleveland, Ohio, is a leading aftermarket supplier of thermal tuning, heat, sound control products and Ny-Trex nitrous systems and components sold to the motorsports, automotive, motorcycle, powersports, RV and marine enthusiast markets. DEI offers the most effective means to improve an engine’s cooling efficiency and produce more horsepower. In 2009, Design Engineering entered the turbocharging market by partnering with SPA Turbo of Brazil to become the official North America supplier of SPA turbos and components.

Tom Miller, Design Engineering VP of sales and marketing commented, “ProRep Marketing has represented our company in eastern Canada and upstate New York for a number of years with proven professionalism, dedication and successful results. Expanding ProRep’s role into the New England states will be a seamless transition and will help build even stronger relationships with existing customers and potentially new customers in that territory. We’re looking forward to working with the entire Pro Rep team.”

“We’re excited and we welcome the challenge of growing the Design Engineering business in the northeast and present its expanding line of product categories that now include their Ny-Trex nitrous line and more recently SPA turbochargers and component line along with their heat control core-business products,” said Walt Gagne, principle owner of ProRep Marketing. “We feel we can make a strong contribution to increase market share and distribution and on behalf of Design Engineering.”

Gagne continued, “With our team of dedicated professionals and their extensive automotive and sales background, we are looking forward to working with Design Engineering in this expanded roll. With its strong presence in the high performance market, we believe we can make a significant impact into the northeast based on our track record.”