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Nearly 2,000 New Product Numbers Announced by Raybestos in 2009
December 22, 2009
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By aftermarketNews staff
MCHENRY, Ill. -- 2009 was an extremely busy manufacturing year for Raybestos brand products. The Raybestos brand, a member of the Affinia family of brands, produced 1,400 new brake numbers and 539 new chassis numbers over the past year. The 1,939 new numbers added 161,278 total applications to the Raybestos Brake & Chassis Catalog.
    
“Thanks to unmatched effort in research and testing, the Raybestos brand remains an aftermarket leader diligent in both speed to market and coverage offered,” said Bruce Reau, vice president, product development, Affinia Global Brake and Chassis Group. “We are proud of this success and look forward to another year of industry-leading new number production in 2010.”
    
To date, the Raybestos brand has already added more than 9,000 listings to its Brake & Chassis Catalog for model year 2010 applications; 2011 vehicles added to the database include Ford Fiesta, Audi R4 and Chevrolet Cruz.
    
Additionally, the Raybestos brand offers coverage for foreign nameplate applications. The brand added more than 30,000 listings (15,348 chassis and 15,057 brake) to its Brake & Chassis catalog in 2009.    
    
Continued efforts of streamlining and digitalizing new brand number offerings in 2009 proved vital in enhancing the way the brand is expanding its coverage, said Raybestos.
    
"We overhauled our complete data origination, maintenance and exchange organization while developing new process workflows,” noted Jeff Alexander, director, commerce data & management. “The central element in our digital transformation is our Product Information Management System (PIMS). Labor-intensive product management and research activities have been streamlined to bring new part coverage to market quicker while increasing overall customer satisfaction. PIMS incorporates data structures that support current and future industry standards and works in concert with our award-winning ElectriCat catalog system.”
    
All new Raybestos coverage offerings are updated monthly and available to technicians in a variety of formats, including: the downloadable Raybestos eSelect program, the Raybestos brand Web catalog service at www.raybestos.com and www.raybestoschassis.com and as PDF supplements available through your Raybestos sales representative. Nearly 10,000 technicians have downloaded new part numbers and carried-up applications using the eSelect program.
    
For complete new number specifics, visit www.raybestos.com, call 800-323-0354 or inquire with your local Raybestos sales representative.