DIAMOND BAR, Calif. -- SEMA has re-launched its EnjoyTheDrive.com consumer Web site, adding member products, a new widget and consumer-generated content.

SEMA said the redesign was the result of member input and to take advantage of social media and other means to raise consumer awareness of SEMA and its members.

The new site features access to new products, vehicles and industry trends as seen at the SEMA Show, user-generated content reported by enthusiast opinion leaders, a downloadable widget that allows visitors to create custom feeds of vehicle and product information from SEMA members, and information and links to SEMA consumer programs, including Take A Kid to A Car Show, Racers Against Street Racing (RASR), the SEMA Memorial Scholarship Fund and the SEMA Action Network. (Tire Review)