WILLOWBROOK, Ill. – Midtronics, a worldwide leader in battery management solutions, is celebrating its 25th anniversary by emphasizing the spirit of innovation that has long driven its success. The company’s commitment to “Advancing the Standard” is the centerpiece of its 25th anniversary celebration.

In the first year, founder Steve McShane and inventor Keith Champlin, introduced groundbreaking conductance testing technology to the automotive market. Next, Midtronics developed advanced technologies for alternator and electrical system diagnostics that quickly evolved into new standards for servicing these systems. In battery charging, the company combined battery testing competency with charging capability to invent diagnostic charging and change industry expectations for how fast you can service a discharged battery. All the while, Midtronics has remained singularly focused on its niche specialty of battery management.

“The anniversary is the perfect time to step back, take stock in what we’ve built over the past 25 years and better leverage the strength of the Midtronics name and brand moving forward,” said Steve McShane, president and CEO. “This focus makes us a stronger, more viable company that can better serve customers with innovative, reliable solutions customers depend on us for.”

Through aggressive research and development, innovation and close relationships with customers, Midtronics works to constantly improve its standard-setting products and services, striving to make them more accurate, safer and easier to use. Today, the company builds upon its quarter-century tradition, by applying the same dedication to providing customers with custom battery management solutions that minimize risk, improve reliability, reduce costs and support their success overall.